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AI-powered coaching platform

Executive-level coaching. For everyone.

Your best leaders get coaching at $500/hour. Everyone else gets a workshop and good luck. Merlin changes that. A personal AI coach for every employee.

3,000+ users coached across 40+ organizations

Merlin — your AI coach

Hi! Got something on your mind? Let's work through it together.

83 skills

covered

Merlin

Merlin

AI Coach

Coaching on what actually happens at work.

Managers, ICs, anyone who works with other humans. Not courses. Not tip sheets.

Coaching on your actual work situations.

83 skills including

Managers
ICs
Feedback Delegation Conflict Communication 1:1 meetings Speaking up Managing up Leading change + 75 more

On-demand coaching + daily nudges + structured learning journeys

Trusted by teams at

SAPMicron TechnologyThe AES CorporationAxtriaHealthRight 360PlugsurfingCaastleBI WorldwideAcquiaFostersYour Pet SpaceTuolumne Me-Wuk Indian Health CenterIncedoNorthern TrustBest Friends Animal Society

The training industry has a transfer problem. People forget what they learn. Behavior doesn't change.

$340B

spent annually on training

Global L&D spend

70%

forgotten within 24 hours

Ebbinghaus forgetting curve

12%

ever apply what they learn

Transfer rate

$500/hr

for traditional coaching

Only 5% of org reached

The content isn't bad

Only 12% of employees ever apply what they learn in training. The delivery model is broken.

Coaching works — but doesn't scale

At $500/hour, coaching reaches maybe 5% of your organization. Everyone else gets a workshop and a certificate.

No proof of impact

Every budget cycle, the honest answer is completion rates and satisfaction surveys. Never skill growth. Never business outcomes.

The tools exist to teach knowledge. Nothing existed to build behavior at scale. That's why Merlin was built.

Coaching that happens every day, not once a quarter.

01

Coaching on real situations

When a manager tells Merlin their direct report pushed back on feedback, Merlin doesn't pull up a tip sheet. It asks questions, works through the approach, and helps them rehearse.

Merlin coaching

"What happened when you gave feedback last time?"

"Want to rehearse this?"

02

Daily nudges

One technique per day. Five minutes. Delivered to their inbox, Slack, or Teams. Paired with structured learning journeys that build skills over weeks.

Mon
Tue
Wed
Thu
Fri

5 mins/day, every day

03

Measurement that matters

Skill assessments before and after every learning journey. When the CFO asks what L&D achieved, you show before-and-after skill data. Not completion certificates.

Skill level +26%
Week 1 Week 12

Measured skill growth, not completion rates

5 minutes to start. 10–15 minutes per coaching session. Zero disruption to anyone's workflow.

Here's what coaching with Merlin actually looks like.

Select a coaching type

Coaching Session — Giving Difficult Feedback

I need to give feedback to someone on my team who's been missing deadlines, but last time I tried, they got really defensive. I'm dreading it.

Alex

Alex
Merlin

That sounds frustrating, especially when you've already tried once and it didn't go well. Before we plan your approach, can you tell me what happened last time? What did you say, and how did they respond?

Merlin

I told them they need to be more reliable with deadlines. They said they were overwhelmed and basically shut down.

Alex

Alex
Merlin

OK. A couple things stand out. "You need to be more reliable" is a character judgment. It tells them who they are, not what you observed. That's why they got defensive. What if instead you described the specific situation and its impact?

"The Q3 report was due Thursday and came in Monday. That pushed the client meeting back a week."

Same message, but now it's about the event, not about them.

Merlin

Roleplay session begins...

That's coaching. Not tips. Not a course. A conversation that changes how someone handles a real situation.

Average 26% skill improvement in 12 weeks. And it compounds.

26%

Average skill improvement across 83 skills in 12 weeks. Measured through validated pre/post assessments, not self-reported surveys. Another 26% in the following 12 weeks.

Skills built through daily practice don't decay the way lecture knowledge does.

3,000+

users coached across 40+ organizations

87%

engage in their first week

82%+

still active at day 30

86%

say they'll continue coaching with Merlin

Engagement metrics

4.5 conversations/user/month, 73% daily nudge engagement

4.5

coaching conversations per user/month

73%

high engagement with daily nudges

5 min

from signup to first coaching session

40

languages supported

Real outcomes

What this looks like in practice

1

A new manager whose team feedback scores improved because they actually learned how to run a 1:1

2

An IC who got promoted because they stopped avoiding hard conversations

3

An L&D team that walked into budget review with before-and-after skill data instead of completion certificates

"I've done 1:1 coaching before and honestly, Risely surprised me. I could go at my own pace, pick the challenges that were actually relevant to me, and practice before a tough conversation instead of just talking about it after."
GM

Garima Mathur

Director, Strategic Marketing, Micron Technology

"We kept saying we needed to develop more leaders but the math never worked. Coaching budgets only stretch so far. Risely let us actually support people beyond the top ten."
PA

Pedro Alvarez

Innovation Director, The AES Corporation

83 skills covering 1,000+ job roles.

Built on the O*NET occupational database. For managers building leadership capability and ICs building people skills.

Managers & Leaders

Delegation (without micromanaging) Giving and receiving feedback Running productive 1:1s Conflict management Time management Team building Handling underperformance Leading through change

Individual Contributors

Communication across teams Giving feedback to peers Speaking up in meetings Navigating workplace dynamics Collaboration with difficult partners Emotional intelligence Managing up Career growth conversations

Each skill has its own assessment and structured learning journey. Merlin doesn't just coach on these — it measures growth, before and after.

Don't see your exact challenge? Merlin coaches on any workplace situation. These are the most common starting points.

Built to fit in. Not replace anything.

Minutes to deploy

5 min setup

Invite your team, they start receiving coaching nudges immediately. No implementation project.

Email, Teams, or Slack

No new login

Coaching nudges delivered where your team already works. No new platform to log into.

Works alongside your LMS

Complements, doesn't replace

Your LMS delivers content. Risely delivers coaching and behavior change. Different jobs.

Uses your org's context

Optional integrations

Connect engagement surveys, OKRs, performance feedback. Merlin coaches with that context.

How Merlin fits into your stack

M
Merlin

Engagement surveys

Team sentiment

OKRs & goals

Company objectives

Performance feedback

Review data

HRIS

Role, team, tenure

Slack / Teams

Delivery channel

Company culture

Values & norms

No integrations yet? Fine. Useful from day one without them. The integrations make Merlin smarter, but they're optional.

Less than a single hour of traditional coaching.

Traditional coaching Risely
Per person $500/hour ($25,000+/year) $59/month
Who gets it Top 5% of leaders Every employee
How it's delivered Scheduled sessions, 1x/month Daily nudges + on-demand coaching
What you measure Anecdotal feedback Before-and-after skill assessments
Time to start Weeks to match with a coach Minutes

Individual

$59/user/mo

Most popular

Team

$399/mo

5 users + $49/user/mo per additional

Enterprise

Custom pricing

Volume discounts, annual contracts

14-day free trial — full access, no credit card required.

Try Merlin Free

How Risely fits with what you already have.

"We already have ...an LMS."

Good. Keep it. Risely isn't an LMS. Your LMS delivers content. Risely delivers coaching and behavior change. They solve different problems.

Different jobs

"We already have ...a coaching program for our senior leaders."

That's exactly the point. Your senior leaders get $500/hour coaching. What about the other 95%? Risely gives every manager and IC the same quality — for a budget that works for everyone.

Covers the other 95%

"We already have ...tried AI tools before and they were just chatbots."

Most of them are. Merlin runs six coaching session types, builds on previous conversations, integrates with your org's data, and measures skill change over time.

6 session types, not tips

"We already have ...no budget for another tool."

At $59/user/month, Risely costs less than a single hour of traditional coaching. And it replaces spend that isn't working.

Less than 1 hour of coaching

"What about ChatGPT?"

ChatGPT

General-purpose assistant
No coaching methodology
No progress tracking across sessions
No skill measurement
No org competency integration
Custom setup takes months to replicate

Merlin

Purpose-built AI coach
6 coaching session types
Remembers previous conversations
Validated pre/post assessments
Maps to your competency framework
83 skills ready on day one

Your conversations are private. Full stop.

Conversations are private

All coaching conversations between a user and Merlin are private. The organization does not see conversation content.

HR gets summaries, not details

For assigned coaching plans, HR receives a session summary and engagement level. Not the details of what was discussed.

No model training on your data

User data is not used to train AI models. Coaching only works when people feel safe being honest.

Privacy-first architecture
Data encryption at rest & in transit
No data shared with third parties

Read our privacy policy

See what daily coaching does for your team.

14-day free trial. No credit card. Your team starts coaching with Merlin in five minutes.

Frequently asked questions

Is AI coaching as effective as human coaching?
For the skills most employees need day-to-day — feedback, delegation, communication, conflict management — AI coaching delivers comparable outcomes at a fraction of the cost. Risely users see an average 26% skill improvement in 12 weeks, measured through assessments. Traditional coaching remains valuable for C-suite strategic decisions. For building skills across an organization, AI coaching scales where human coaching can't.
How is Risely different from an LMS?
An LMS delivers content. Risely delivers coaching. Merlin doesn't assign a course. It coaches each person through real situations, sends daily practice nudges, and measures skill growth over time. Risely works alongside your existing LMS, not instead of it.
How long does deployment take?
Minutes, not months. No implementation project. Invite your team, and they start receiving coaching nudges and can talk to Merlin immediately. Integrates with email, Microsoft Teams, and Slack.
What skills does Risely cover?
Over 80 skills for both managers and individual contributors. For managers: delegation, conflict management, feedback, 1:1s, time management, team building. For ICs: communication, collaboration, giving and receiving feedback, emotional intelligence. Each skill has its own assessment and learning journey.
Is coaching confidential?
Yes. Self-driven coaching conversations between a user and Merlin are fully private. The organization does not see conversation content. For assigned coaching plans, HR receives a session summary and engagement level, not the details of what was discussed.
What does Risely cost?
Individual plans start at $59/user/month. Team plans are $399/month for 5 users plus $49 for each additional user. Enterprise pricing ranges from $700-$1,000/user/year depending on volume. All plans include a 14-day free trial with full access.

Start coaching on something real.

Pick something you're dealing with right now — a conversation you're dreading, a team dynamic that's stuck, a skill you know you need to build. Five minutes with Merlin. No signup required.