AI-powered coaching platform
Executive-level coaching. For everyone.
Your best leaders get coaching at $500/hour. Everyone else gets a workshop and good luck. Merlin changes that. A personal AI coach for every employee.
3,000+ users coached across 40+ organizations
Hi! Got something on your mind? Let's work through it together.
83 skills
covered
Merlin
AI Coach
Coaching on what actually happens at work.
Managers, ICs, anyone who works with other humans. Not courses. Not tip sheets.
Coaching on your actual work situations.
83 skills including
On-demand coaching + daily nudges + structured learning journeys
Trusted by teams at













The training industry has a transfer problem. People forget what they learn. Behavior doesn't change.
$340B
spent annually on training
Global L&D spend
70%
forgotten within 24 hours
Ebbinghaus forgetting curve
12%
ever apply what they learn
Transfer rate
$500/hr
for traditional coaching
Only 5% of org reached
The content isn't bad
Only 12% of employees ever apply what they learn in training. The delivery model is broken.
Coaching works — but doesn't scale
At $500/hour, coaching reaches maybe 5% of your organization. Everyone else gets a workshop and a certificate.
No proof of impact
Every budget cycle, the honest answer is completion rates and satisfaction surveys. Never skill growth. Never business outcomes.
The tools exist to teach knowledge. Nothing existed to build behavior at scale. That's why Merlin was built.
Coaching that happens every day, not once a quarter.
Coaching on real situations
When a manager tells Merlin their direct report pushed back on feedback, Merlin doesn't pull up a tip sheet. It asks questions, works through the approach, and helps them rehearse.
"What happened when you gave feedback last time?"
"Want to rehearse this?"
Daily nudges
One technique per day. Five minutes. Delivered to their inbox, Slack, or Teams. Paired with structured learning journeys that build skills over weeks.
5 mins/day, every day
Measurement that matters
Skill assessments before and after every learning journey. When the CFO asks what L&D achieved, you show before-and-after skill data. Not completion certificates.
Measured skill growth, not completion rates
5 minutes to start. 10–15 minutes per coaching session. Zero disruption to anyone's workflow.
Here's what coaching with Merlin actually looks like.
Select a coaching type
I need to give feedback to someone on my team who's been missing deadlines, but last time I tried, they got really defensive. I'm dreading it.
Alex
That sounds frustrating, especially when you've already tried once and it didn't go well. Before we plan your approach, can you tell me what happened last time? What did you say, and how did they respond?
Merlin
I told them they need to be more reliable with deadlines. They said they were overwhelmed and basically shut down.
Alex
OK. A couple things stand out. "You need to be more reliable" is a character judgment. It tells them who they are, not what you observed. That's why they got defensive. What if instead you described the specific situation and its impact?
"The Q3 report was due Thursday and came in Monday. That pushed the client meeting back a week."
Same message, but now it's about the event, not about them.
Merlin
Roleplay session begins...
That's coaching. Not tips. Not a course. A conversation that changes how someone handles a real situation.
Average 26% skill improvement in 12 weeks. And it compounds.
26%
Average skill improvement across 83 skills in 12 weeks. Measured through validated pre/post assessments, not self-reported surveys. Another 26% in the following 12 weeks.
Skills built through daily practice don't decay the way lecture knowledge does.
3,000+
users coached across 40+ organizations
87%
engage in their first week
82%+
still active at day 30
86%
say they'll continue coaching with Merlin
Engagement metrics
4.5 conversations/user/month, 73% daily nudge engagement
Engagement metrics
4.5 conversations/user/month, 73% daily nudge engagement
4.5
coaching conversations per user/month
73%
high engagement with daily nudges
5 min
from signup to first coaching session
40
languages supported
Real outcomes
What this looks like in practice
Real outcomes
What this looks like in practice
A new manager whose team feedback scores improved because they actually learned how to run a 1:1
An IC who got promoted because they stopped avoiding hard conversations
An L&D team that walked into budget review with before-and-after skill data instead of completion certificates
"I've done 1:1 coaching before and honestly, Risely surprised me. I could go at my own pace, pick the challenges that were actually relevant to me, and practice before a tough conversation instead of just talking about it after."
"We kept saying we needed to develop more leaders but the math never worked. Coaching budgets only stretch so far. Risely let us actually support people beyond the top ten."
83 skills covering 1,000+ job roles.
Built on the O*NET occupational database. For managers building leadership capability and ICs building people skills.
Managers & Leaders
Individual Contributors
Each skill has its own assessment and structured learning journey. Merlin doesn't just coach on these — it measures growth, before and after.
Don't see your exact challenge? Merlin coaches on any workplace situation. These are the most common starting points.
Built to fit in. Not replace anything.
Minutes to deploy
5 min setupInvite your team, they start receiving coaching nudges immediately. No implementation project.
Email, Teams, or Slack
No new loginCoaching nudges delivered where your team already works. No new platform to log into.
Works alongside your LMS
Complements, doesn't replaceYour LMS delivers content. Risely delivers coaching and behavior change. Different jobs.
Uses your org's context
Optional integrationsConnect engagement surveys, OKRs, performance feedback. Merlin coaches with that context.
How Merlin fits into your stack
Engagement surveys
Team sentiment
OKRs & goals
Company objectives
Performance feedback
Review data
HRIS
Role, team, tenure
Slack / Teams
Delivery channel
Company culture
Values & norms
No integrations yet? Fine. Useful from day one without them. The integrations make Merlin smarter, but they're optional.
Less than a single hour of traditional coaching.
| Traditional coaching | Risely | |
|---|---|---|
| Per person | $500/hour ($25,000+/year) | $59/month |
| Who gets it | Top 5% of leaders | Every employee |
| How it's delivered | Scheduled sessions, 1x/month | Daily nudges + on-demand coaching |
| What you measure | Anecdotal feedback | Before-and-after skill assessments |
| Time to start | Weeks to match with a coach | Minutes |
Individual
$59/user/mo
Team
$399/mo
5 users + $49/user/mo per additional
Enterprise
Custom pricing
Volume discounts, annual contracts
How Risely fits with what you already have.
"We already have ...an LMS."
Good. Keep it. Risely isn't an LMS. Your LMS delivers content. Risely delivers coaching and behavior change. They solve different problems.
Different jobs"We already have ...a coaching program for our senior leaders."
That's exactly the point. Your senior leaders get $500/hour coaching. What about the other 95%? Risely gives every manager and IC the same quality — for a budget that works for everyone.
Covers the other 95%"We already have ...tried AI tools before and they were just chatbots."
Most of them are. Merlin runs six coaching session types, builds on previous conversations, integrates with your org's data, and measures skill change over time.
6 session types, not tips"We already have ...no budget for another tool."
At $59/user/month, Risely costs less than a single hour of traditional coaching. And it replaces spend that isn't working.
Less than 1 hour of coaching"What about ChatGPT?"
ChatGPT
Merlin
Your conversations are private. Full stop.
Conversations are private
All coaching conversations between a user and Merlin are private. The organization does not see conversation content.
HR gets summaries, not details
For assigned coaching plans, HR receives a session summary and engagement level. Not the details of what was discussed.
No model training on your data
User data is not used to train AI models. Coaching only works when people feel safe being honest.
See what daily coaching does for your team.
14-day free trial. No credit card. Your team starts coaching with Merlin in five minutes.
Frequently asked questions
Is AI coaching as effective as human coaching?
How is Risely different from an LMS?
How long does deployment take?
What skills does Risely cover?
Is coaching confidential?
What does Risely cost?
Start coaching on something real.
Pick something you're dealing with right now — a conversation you're dreading, a team dynamic that's stuck, a skill you know you need to build. Five minutes with Merlin. No signup required.
